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July 30, 2012

National Public Radio 'Morning Edition' -- Cheer Up: It's Just Your Child Behind the Wheel

National Public Radio 'Morning Edition'--  In this informative story on NPR's national drive time morning news show, Flaura Winston, MD, PhD, co-scientific director of the Center for Injury Research and Prevention at CHOP, shares why positive reinforcement from parents is far more effective than scare tactics in teaching teens to drive. "It is much easier to teach somebody to do a behavior and to make them feel they can master a behavior than it is to tell people what not to do," Dr. Winston explains. Also in the piece, Chris Mullen, State Farm director of technology research, suggests that parents can keep things positive by helping their teens gain mastery over each driving skill they learn. On September 15th, State Farm is  launching a new teen driver safety campaign, Celebrate My Drive. Working with CHOP researchers, the campaign provides ways to share messaging to motivate. "Share, Not Scare" is also the theme of this year's National Teen Driver Safety Week.

Learn more about Messaging to Motivate.