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Reframe the Message to the Positive

If you are working to discourage peers from exhibiting specific high-risk driving behaviors during National Teen Driver Safety Week or throughout the year, here are ideas to help reframe the message to the positive for teens. Feel free to use these messages or to create your own.

High risk behavior = Driving distracted by talking or texting on cell phone while driving.
Safe behavior =
Driving focused by keeping cell phone out of sight.
Scare Message - Cell phone use while driving is deadly, especially for teens.
Share Message
– Drive focused, without distraction of talking or texting on your cell phone. The benefits:

  • Paying better attention to driving
  • Being less likely to get into an accident 
  • Following the law

High risk behavior
= Speeding or driving too fast for conditions
Safe behavior =
Moderating speed for driving conditions (at night, high traffic, rain/snow)
Scare Message – Speed kills.
Message - Drive like you care: Follow the speed limit and moderate speed for driving conditions.

High-risk behavior = Driving while under the influence of drugs or alcohol or when overtired.
Safe behavior
= Driving alert and well-rested.
Scare Message --
Every 22 minutes someone dies in an alcohol-related motor vehicle accident, and teens are especially vulnerable.
Share Message –
Drive alert -- substance-free and well-rested.

High-risk behavior = Driving or riding as a passenger without a seat belt.
Safe behavior = Buckling up as a driver or passenger, for every ride.
Scare Message – In 2011, 58 percent of teen drivers killed in crashes were not wearing a seat belt and 50 percent of passengers killed in crashes involving a teen driver were not buckled up.
Share Message – Buckle up for every ride.

Teens reframing the message to the positive for NTDSW.



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